signalOS is almost live.

Some of the best operating experience in brand, marketing, and communications never gets written down. Signal OS is where I share my hard-earned learnings with you.

It lives in the decisions made under pressure, the campaigns that worked for reasons nobody fully understood, the moments where an unconventional instinct turned out to be exactly right.

Signal OS is where I share my hard-earned learnings with you.

Not as theory. As operating experience. Real campaigns. Real budgets. Real decisions from inside some of the world’s most demanding organizations.

English undergrad dropout (1x). Art school (2x). Punk rock, making art, creative writing. 30 years later, VP of Communications at Medtronic. signalOS is the system built from creative instincts applied to a corporate career.

Let me teach it to you.

First post drops Tuesday May 13.

It’s about wolves. And anteaters. And one of the important things I’ve learned about brand communications in thirty years.

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